Sydney Showground announces new partnership with Archie Rose Distilling Co.
Sydney Showground announces new partnership with Archie Rose Distilling Co.
The Royal Agricultural Society of NSW (RAS) and Sydney Showground are elevating their food and beverage experience with the announcement of an exciting new partnership with award-winning Sydney distillery Archie Rose.
The partnership will see Archie Rose as the exclusive supplier of White Spirits, including gin, vodka and white rum, for all corporate functions and retail bars operated by the RAS at Sydney Showground, including the iconic Sydney Royal Easter Show.
Central to the partnership is a shared respect for Australian agriculture, produce and growers, which Archie Rose exemplifies by prioritising the ethical sourcing of natural and native ingredients from local producers to produce their award-winning Australian grown spirits.
General Manager for Sydney Showground, Darryl Jeffrey, emphasised the importance of partnering with a brand that closely aligns with the RAS and Sydney Showground’s principles.
“The RAS harbours a deep appreciation for the land and is committed to sustainability-driven practices and it’s important for us that our partners share these same core values”, Jeffrey said.
“Archie Rose has proven to be the perfect fit for us, and we are thrilled to introduce this partnership at our upcoming functions and events.
“We are confident that this collaboration will not only enhance our offerings but also ensure that our patrons receive a product of exceptional quality”.
Harriet Leigh, Head of Hospitality at Archie Rose Distilling Co., said they were delighted to be partnering with the RAS and Sydney Showground as their exclusive White Spirits provider.
“As an Australian brand based in Sydney, our team has grown up visiting the Sydney Royal Easter Show and Sydney Showground, and we have a profound respect for their mission, and their work with Australian farming communities”, Harriet Leigh said.
“At Archie Rose, we also showcase and pay respect to Australia’s raw ingredients and growers at every turn. We believe in spirits beginning their life in the field, and we work with farming families that support their local community and growers that have a genuine connection to the grain they are producing”.
This year, Archie Rose is excited to bring their innovative Tailored Spirits Live pop-up to the Sydney Royal Easter Show, offering visitors a unique and interactive experience where they can personalise their very own Australian gin or whisky on the spot.
Visitors can choose from two different gin or whisky liquid blends and then have the option to design their own personalised label, tailoring the background colour, name and message on the back - making it the perfect memorabilia from the show.
Tailored Spirits Live will also feature the Signature Range and various Limited-Edition Archie Rose products available to taste and purchase.
The initial offering at RAS Bars and Venues will be the Archie Rose Fundamental Spirits range, including True Cut Vodka, Straight Dry Gin, and White Cane Spirit. A 4% premix vodka & gin can range will also be included.
Built around local, native, and sustainably sourced ingredients, the Fundamental Spirits range will offer patrons access to the highest quality Australian spirits at Sydney Showground events.
Founded in 2014, Archie Rose Distilling Co. is Australia’s most highly awarded distillery, producing a diverse range of core and limited-edition whiskies, gins, rums, vodkas and other spirits.
The company is committed to incorporating sustainable practices at every step of the production process including innovative production methods that minimise power, gas, and water consumption, repurpose spent grains as cattle feed, and utilise entirely recyclable packaging.
The Archie Rose product range made its debut alongside Sydney Showground’s new menu at the Menu Compendium Launch event in November and has since been featured at the Big Bash League Summer Series at ENGIE Stadium. Patrons can look forward to tasting the Fundamentals range during upcoming events including Green Day – The Saviors Tour, the 2025 AFL season, and the Sydney Royal Easter Show.